Upper Deck Evolution “The Future” :60

With the release of Evolution® by Upper Deck, the game has changed for the trading card industry as we know it. This football player’s symbolic pregame ritual reveals a deeper level of passion and commitment, leaving us wondering what the future may hold, and what is Evolution®?

Director: Adam Franklin
Producer(s): Mason Campbell, Adam Franklin, Michael D. Bernard
Writer(s): Adam Franklin
Director of Photography: Adam Franklin
Client: Upper Deck